Creation of the primary and secondary logos for the Hayat brand (Mediterranean Beauty); graphic charter (color palette, typography, and mood boards), as well as adaptation of the logo for packagings.

Hayat is a high quality cosmetics brand inspired by the Mediterranean, with various fruits and plants (citrus, olives, laurel, etc.) used in the products. These elements were incorporated into the brand identity. The goal was to evoke a sense of nature and quality. The mood board features sensory elements (close-ups of soaps, the sea, typical Mediterranean fruits, etc.), with soft and natural colors (red clay, olive green, natural brown, laurel, and sand). The vertical logo incorporates an olive tree, while the horizontal version plays on the connection of the letter "A" to evoke softness and delicacy.