Creation of the visual identity for the Three Sevens brand: sportswear and everyday clothing. Primary and secondary logos, color palette, typography, and mood boards.

The brand identity was designed around the slogan get lucky, referencing the triple 7 from casino slot machines.

The primary logo is created using two vintage-inspired fonts. The color palette draws from this same inspiration, with a deep garnet red and eggshell white. The general mood board features black-and-white photos of various individuals engaging in sports, with the idea that athletic determination can apply to different aspects of life to create one's luck.