Creation of a multi-page website for Lydie.B, a colorist in Bordeaux, including the definition of brand identity (color scheme and typography) and website copywriting. Design of business cards reflecting the new identity with the sentences "Tu es déjà sublime - Tu es déjà incroyable - Tu es déjà magnifique." (you are already gorgeous, you are already incredible, you are already breathtaking).

The brief was to emphasize a warm and welcoming atmosphere that reflects the professional behind the salon. Since Lydie offers one-to-one personalized appointments, it was important to avoid anything standardized or sterile; that's why we placed a strong focus on color reflecting her personality.

The texts and chosen tone of voice enhance the feeling of closeness and warmth. Several CTAs have been strategically placed to make booking an appointment as seamless as possible, ensuring a smooth user experience (UX). Last but not least, the website is fully responsive and optimized for desktop, tablet, and mobile.

See the website